Social Media Marketing ROI Calculator Template | Excel & Google Sheets | Digital Marketing ROI Tracker | Ad Performance Calculator |

The Social Media Marketing ROI Calculator Template is a powerful tool designed for marketers, small business owners, agencies, and content creators who want to accurately measure the return on investment for their social media campaigns. Track ad spend, revenue generated, cost per result, conversion metrics, and overall campaign profitability in a clear and organized spreadsheet. This calculator simplifies performance analysis for platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and more. Fully editable in Microsoft Excel and Google Sheets, this template provides automated formulas that calculate ROI, ROAS, cost per lead, cost per sale, and performance benchmarks — helping you make confident, data-driven marketing decisions. WHAT YOU WILL RECEIVE After purchase, you will receive: 1 Editable Excel (.xlsx) ROI Calculator Template 1 Editable Google Sheets ROI Calculator Template FEATURES Automated ROI and ROAS calculations Tracks ad spend, revenue, conversions, clicks, impressions, and cost metrics Organized by platform, campaign, date, and objective Fully customizable fields to fit your business needs Professional, easy-to-understand layout Suitable for reporting, budgeting, and performance audits Works for paid ads, organic marketing analysis, and campaign reviews Printable and exportable as PDF HOW TO USE Download your files instantly after purchase. Open in Excel or Google Sheets. Enter campaign data such as cost, revenue, conversions, and performance metrics. Let the formulas calculate your ROI automatically. Use the results to optimize future marketing strategies. PERFECT FOR Social media managers Marketing agencies Digital marketers Small business owners Content creators E-commerce store owners Freelancers and VA teams BENEFITS Understand your true marketing profitability Identify which platforms and campaigns perform best Improve future ad strategy with real data Save hours of manual calculations Clear, professional reporting for clients and teams COMPATIBILITY Google Sheets (cloud-based) Microsoft Excel (.xlsx) Works on Mac, Windows, Chromebook, and tablets IMPORTANT NOTES Digital download only. No physical product will be shipped. Due to its digital nature, refunds are not accepted. Support is available if you need assistance accessing or customizing the file.